Is This OK to Include in My Cover Letter as an Drug and Alcohol Researcher?

I am applying for a position researching drug and alcohol use in my state. In your opinion, should I include my personal experience in helping my brother receive treatment for his own alcoholism and the steps I have taken to do so?

Just wondering if I can add a personal touch without seeming like I am looking for sympathy. I feel like my personal experience will enhance the skills and qualities I will bring to the position.

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