Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

Published July 16, 2011

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions — and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making.

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