What Are the “Powerful Effects” and “Minimal Effects” Theories?

Question by sixstringchick08: What are the “Powerful Effects” and “Minimal Effects” Theories?
I’m writing a paper for Electronic Media over Media’s influence on the public and I need to know what the “Powerful effects” and “Minimal Effects” theories.
I’m using the War of the World’s incident as an example.

Best answer:

Answer by Ghost
You got a good one for the “Powerful”
“Minimal” is subliminal advertising.

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