SEO Success: Step Three Is Creating Long-Term Popularity

SEO Success: Step Three is Creating Long-Term Popularity

Finally, after the hard-core efforts that are directly related
to generating traffic to your website, you next step is to
develop a strategy that creates follow-on, long-term traffic.
Several methods exist for this Tier III strategy:

– Taking the large list of ancillary keywords that relate
directly or indirectly to your website, begin purchasing keyword
related domain names that will be used to create traffic driving
websites that point to your money site.

– Setup satellite pages using the keyword domain names with the
idea of capturing traffic geared toward those specific keywords,
developing niche market traffic. As you develop niche markets
for those new customers, you are going to be able to capitalize
on those customers for the other products and/or services that
your company offers when these sites link back to your money
site as a result of informing and attracting these new customers
through the niche sites.

– Create links, backlinks and cross-links between the satellite
pages and your money site, improving your link popularity for
all websites, especially your money site.

– Display articles or e-books related to your industry and place
these articles on your websites being aware of the best location
based on keyword dominance.

– For long-term, viral marketing results, create articles or
e-books that you will either sell on your website or offer to
public domain websites where your link information must be
retained for use by anyone else on the internet; these articles
will create links that go back to your money site or your niche
sites.

– Follow the same steps in Tier I and II for all the niche sites
as you did for your original money site; that is, design a
SEO-optimized website and follow Tier II strategy to create the
necessary link popularity to drive traffic to these sites.

Monitoring In order to determine if the SEO efforts are
successful, you must monitor results of for number and quality
of backlinks, PR and web trend statistics. There are many
sources for generating this data as well as programs that will
assist in these analyses. Whatever method you choose, whether it
is using specific programs or setting up a spreadsheet for entry
of data, be consistent in tracking the data. There will be
fluctuations from day-to-day that you should expect. You are
looking for general, overall upward trends, not short-term
blips. Upward progress followed by maintenance of a strong
position with slow, steady growth would indicate a successful
SEO campaign.

This 3-Tiered approach to SEO Strategy is very effective when
implemented with the patience it takes for long-term results.
Short-term “fixes” and “tricks” may have an effect in the
short-run, but as the search engines change and adapt their
algorithms — as they doing almost monthly — what worked today
for quick results may actually get you banned tomorrow. This
strategy is based on search engine directives: Well-designed
websites, free of bad code, offering information, services or
products of interest to the internet community will create their
own base of popularity — for which you will be rewarded by
strong, growing traffic. When you are in it for the long haul,
your strategy must utilize long-term efforts.

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