How I Can Market a New Business Idea for Parents Needing to Find Out if Their Children Are Using Drugs?

Question by Matt B: How I can market a new business idea for parents needing to find out if their children are using drugs?
I am about 4 years clean from using drugs and would like to take my knowledge about how to recognize the signs, what to look for, even do a home analysis. I could see alarming things most people would never notice when just glancing around a room. I am 33 and at one time have been addicted to or used just about every substance out there and know every trick and sign to look for. I would like to make my mistakes help someone else, somehow. I would be willing to speak to students in a way that they can identify with, showing them all of the reasons to not use drugs that were left out of health class. Not too many people would be qualified to offer such a service, and I know being a new parent myself, that it is of value. How could one market an idea like this? I can only think of pay-per-clicks when someone searches for “addiction” or other relevant key words, and am not sure of how successful ppc’s are.
Any marketing gurus have any ideas for such a service? Anyone see fault in the idea?

Best answer:

Answer by Marketing 445
I like the idea you headed in with speaking to Jr high/high school kids maybe in an assembly situation. I would recommend starting out as a non-for-profit business and say donations are accepted.

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