A Point of View 1

modi operandi of capitalism and communism respectively. So it is inconceivable that vast majority of people, having voted en masse for a new way of life and all that that entailed, would opt to sit back and adopt an attitude of ‘Stuff you, Jack – I’m not going to contribute, I’m only going to take’. Secondly, much of the negativity informing workers’  attitude to employment in society today often derives not so much from the work per se, but from the conditions under which they find themselves employed, the hierarchical nature of the organisations they work for, and crucially, being compelled to work in the first place. Karl Marx’s theories on the alienation of workers are extremely illuminating in this regard. Thirdly, as I’ve said, given that several billion people around the world are currently engaged in occupations that would no longer exist in communist society, there would be far more people around to undertake what work was required. Correspondingly, it could be argued that only one or two days work a week would be required of people on average – taking into account too such considerations as the fact that many currently produced goods and services – for example advertising material, cash registers, weaponry, or ticket barriers – would not then be required, and the fact that a communist society would systematically seek to automate all forms of work considered too onerous or risky. This being the case, it is reasonable to suppose that people would be less disinclined to spare society some of their spare time. It is even conceivable that there might be too little socially useful work available. Fourthly, it could be argued that people, far from being motivated to avoid work, have, in fact, a natural aptitude for work, and a drive to engage in work, both of which are stifled in capitalism by inimical conditions of employment. Fifthly, it may be observed that, even in these cynical times, millions of people everywhere engage in voluntary work, capitalism notwithstanding, and that this flies in the face of the assumption that, all things being equal, people are inherently lazy and would jump at the opportunity to spend their entire existence on a sun lounger with a glass of tequila to hand. I could go on, but I’m sure the point has been made. Many paragraphs back, I argued that materialism has become a sort of quasi-religion relentlessly promoted through near-ubiquitous advertising. The constant backdrop of visual, auditory, and even olfactory prompts – a visit to your local supermarket will attest to the latter – be they subliminal or ‘in your face’, is bound to affect us all. Why else should companies spend literally billions of dollars all around the world on advertising? It is so that we buy, buy, buy, regardless of whether we actually need the commodities on offer. It is said that what the head doesn’t know, the heart doesn’t hanker after. Under capitalism, needs are often artificially created or stimulated, which is both wasteful in terms of resource usage and potentially stress-inducing insofar as people may lack the wherewithal to satisfy these needs. Nothing exemplifies this better than the fashion industry, which might dictate, say, that last season’s hipsters will simply have to go. This is a serious problem: In the UK, tons of discarded clothing are ploughed into landfill sites annually, which impacts on global warming, amongst other things. Then there is advertising targeted at kids, encouraging them to pester their parents for the latest ‘craze’ product. No wonder they grow up to be acquisitive. And talking of acquisitiveness, something else that may be observed about capitalism is that – particularly amongst the wealthy – status is often acquired through the acquisition of luxury products. But there is a huge amount of waste inherent in this charade of ‘keeping up with the Plunkett-Pembertons’: Thus we have the obscene spectacle of the archetypal tycoon with a fleet of luxury sports cars, several mansions – each of which contains enough rooms to house the local homeless, and a trophy wife with a shoe mania to rival that of Imelda Marcos., Not only are these items inevitably under-utilised; but time and resources have been expended on their production which might have more usefully been spent on satisfying more pressing needs. I would venture to suggest that in a communist society, status, insofar as it had some sort of psychosocial purpose in encouraging emulation, would be drastically different in nature: I could imagine that status would reside in the degree to which one actually contributed towards society, with those taking on the most onerous and dangerous tasks being accorded the highest status. Such attitudes would obviously serve society’s interests very well, and make for social cohesiveness. Not only does capitalism manipulate people into buying things they might otherwise not have considered buying, it sometimes also compels

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