Newsweek: Can You Bribe People to Be Healthy?
Newsweek: Can you bribe people to be healthy?
Earlier this week, researchers presenting at the International AIDS conference announced major success in reducing the spread of HIV among girls in South Africa. Their strategy? Cash payouts. These kinds of incentives are particularly effective when it comes to one-time behaviors, like flu shots or mammograms. But for more long-term changes, the data is mixed.
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